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Podcasting is Mainstream

Three years ago, podcasting was in its infancy. Former MTV VJ, Adam Curry and blog hero, Dave Winer, had popularized the technology and the concept that made it all possible. There were only a handful of shows in existence at that time and, truth be told, the content and production quality was mostly poor. The only thing smaller than the selection of shows was the minimal audience they were trying to reach.

Fast- forward to the fall of 2007 and there are thousands upon thousands of podcasts listed in iTunes and hundreds more added each week. Sure, there are still some un-listenable amateur shows produced in basements, but there is also a ton of professionally produced content that is well worth checking out – many of which promotes online businesses.

from Adotas